From the moment Will saw a custom car wrap on a vehicle he was repairing he observed how the wrap enhanced the car. He then saw the vision for what would become WillCo. The seed was planted in his mind that wrapping cars could make for a great business. As fate would have it, around the same time, his Dad (who had been printing since the 80s) bought a large format printer that was perfect for car wraps. It was exactly what Will needed to launch the business. The rest is history.